Selected work
Recent work
Websites, storefronts and a campaign, for producers, stylists, designers, restaurants, service trades and a luxury hair brand. Every one started with an audit of what was there, and every one was reviewed as a working design, not a static mockup.
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Launching soon
Pressure King
Pressure washing and mobile detailing, Hampton Roads, Virginia. Pressure King washes homes, fleets, cars and buildings across the 757. The site puts their crowned crab mascot to work and lets real job photos do the selling.
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Launching soon
Riche Noir Beauty
Luxury raw and virgin hair, Black woman-owned. Riche Noir Beauty sells raw and virgin hair, and every texture is named after an R&B song. The redesign leans all the way into that: the catalog is a tracklist, the campaign is a night out.
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Launching soon
Slade Da Monsta
Multi-platinum hip-hop producer, Atlanta. Slade Da Monsta is a hip-hop and trap producer out of Atlanta with multi-platinum credits. The site lets the catalog make the case, then gives fans, artists and labels one room to find him.
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Launching soon
GuyATL
Graphic designer, Atlanta. GuyATL has made album covers, flyers, logos, merch and packaging for Atlanta's music and nightlife scene since 2013. The redesign stops treating that work as a feed and hangs it like a museum show.
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Redesign concept
Culture In A Bowl
Liberian and West African comfort food, New York. Chef Tracy cooks Liberian and West African comfort food from family recipes, with Detroit roots and a New York kitchen. The concept turns the whole site into a menu you read top to bottom and order from at the end.
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In development
The Mettle Wand
Tarot readings and handmade ritual goods, West Covina, California. Izzy reads tarot and makes candles, jars and ritual kits by hand in West Covina. The site is built like a reading: you cross a threshold, sit at the table, and leave with a ritual.
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Launching soon
Bo Roses
Celebrity wardrobe stylist and costume designer, Los Angeles. Bo Roses styles and designs costumes for film, media, music, red carpet and editorial work in Los Angeles. The redesign lets the photographs carry the page and keeps every credit easy to find.
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Redesign concept
L.A. Hydro-Jet
24/7 plumbing, drain cleaning and hydro-jetting, Los Angeles County. L.A. Hydro-Jet handles commercial and residential plumbing across Los Angeles County, day or night. The concept builds the page around the emergency call and shows, literally, what hydro-jetting does to a pipe.
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