Launching soon

Riche Noir Beauty, every texture has a track

Riche Noir Beauty sells raw and virgin hair, and every texture is named after an R&B song. The redesign leans all the way into that: the catalog is a tracklist, the campaign is a night out.

Client: Riche Noir Beauty
Category: Luxury hair, e-commerce
Scope: Storefront redesign, campaign video
Status: Launching soon

Riche Noir Beauty hero with the headline Every texture has a track beside two models — **The hero.** Every texture has a track.

Riche Noir Beauty Tracklist catalog on cream paper listing textures named after R&B songs — **The Tracklist.** The catalog as a record sleeve.

Riche Noir Beauty campaign section reading Regular days, Fancy nights with a model on a sofa — **Regular days. Fancy nights.** The campaign spread.

Riche Noir Beauty story section reading Made by women who wear it — **Made by women who wear it.** The founders' story.

Three vertical frames from the Riche Noir Beauty After Hours video ad: hair texture, the site on a phone, and the Black Friday end card — **After Hours.** Three frames from the 15-second Black Friday ad.

What we built

Every texture has a track: a hero that introduces the naming idea in one line.
The Tracklist: the full catalog set like a record sleeve, Side A Premium and Side B Raw Luxe.
Regular days, fancy nights: a campaign spread with the brand's own photography.
Product pages: 18 textures, each with lengths, care notes and questions answered.
Made by women who wear it: the founders' story, told plainly.
After Hours: a 15-second vertical ad for the Black Friday drop, cut from product texture, the site and the offer.

Next: Slade Da Monsta